My Bag of Squid

.. to kick down the beach. So stand back.

Tuesday, August 24, 2010

When $69.99 is a 'deal'

Man, I must be made of money.  Money everywhere.

You see this thing?  Apparently I can get 'unlimited' calling to 'any' mobile in America, 'unlimited' Web access, 'unlimited' email messages and 'unlimited' text messages.  I use the quotes intentionally, for it's been shown that 'any', 'unlimited' and similar words often don't mean what we think they mean ('any' and 'unlimited', respectively) outside of Phone Company Ad-Speak.  I think that may be buried in the fine print there, or on the 40-page contract. I may be wrong.

But look at that price.  $69.99 .  Is that crazy or what?

Crazy indeed.  who the hell looks at a $70 phone bill and thinks it's anything like a deal?

I think that's the real question here.  Am I made of money?  I think I'd have to be a freakin' Rockefeller to actually believe that anything like $70 a month is anything like a 'deal'.  Oh, sorry:  $70, plus 'taxes, Sprint surcharges' and a few other things.  So, probably closer to $100 than $50.

Isn't that neat?  $100.  For a phone package.  No, really.

Don't think I'm picking on Sprint, here.  The links will show the mis-use of words like 'unlimited' and 'any' by a lot of their 'competitors'.  You see what I did there?

I want to believe this guy, though.  Even with the leaks.  But I'm more concerned about the disconnect between 'working guy', how I see myself, and 'vapid kid with a trust fund,' which may be how they see me.  Can I trust them to understand the proper definition of words like 'unlimited' and 'deal'?

If you go through the links, please pardon the clueless losers and their inability to properly spell and conjugate words like 'email', which is based on a word we all could properly spell and conjugate in the 3rd grade.  I'm beginning to see whom the target audience of these ads are.

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