My Bag of Squid

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Monday, January 17, 2005

No, really, SCO is ignoring you

Dear Linux and/or Free Software Crunchy,

SCO is ignoring you. Sorry to say, but your latest placard-waving little collective outside their office is largely being ignored or laughed at. This isn't a surprise to anyone but you. You see, SCO is a business, and it sells things to other businesses. Businesses don't care so much about what some screaming child wants them to do so much as it cares about Return on Investment.

SCO charges a lot for its stuff, a reflection on the amount of time that goes into each one of its releases. I'm sure it'd love to charge less, but it has decided that the Return on the Investment of a Loss-Leader plan is not enough to ensure its survival, so that plan is out.

Similarly, it's not going to try and be your friend for a while. It tried that: it opened the source on a number of things, including installers, profilers and performance software. You sneered at it because of some plan it had to be paid for each computer using its software, a plan suggested by its business partner and one that's currently in use by one of your favourite OS Vendors right now.

For some reason, the only variable in this equation is SCO. Let's work this out:


  • SCO opens source on things it can afford to open. You sneer, jeer and show nothing but contempt. SCO stops trying to appease you

  • SuSE coaches SCO to call their Support Contracts 'Seat Licenses', kicking off a hate-storm to end all hate-storms. SCO cannot defuse the situation with so many ranting freaks, and essentially leaves the room so it at least doesn't have to listen to the hate.
    • Redhat and SuSE now use Seat Licenses, called Support Contracts
    • You don't hate them.

  • SCO says IBM screwed them over by opening up sections of code that SCO owned. You believe the massively-funded Toquevillian PR campaign and hate SCO more. SCO continues with the litigation proceedings against the most litigous company in history. You support Goliath.
    • IBM enters into litigation with many companies
    • you used to hate IBM, but they've won you over in 2 years with spraypaint and giveaways. See above, on SCO not vandalising but still being hated.
The only factor common in all this is SCO; other companies in the same circumstances win your rabid support. Your hate for SCO is based upon your hate for SCO: you hate them because of the way you perceived something they did while you were hating them. There's not a single thing they can do to appease whatever you think you're entitled to through all your personal indignation and hate.

What plan of action would you have them do, if you were their CEO? You have no idea, no plan, and you would probably just tell them to fold the company, because you don't have the ability to see the conflict from any point of view but your own. You think their products are dead and useless, you believe Groklaw - it said Grok, so it must be cool - and while you can't suggest a solution for the situation you caused, you also can't stop hating them for being in this corner you've pushed them into.

Businesses work on Investment and Return, so as to grow the value of the company and the paycheques of the people who work there. That's why those people work there: they get something out of it, be it money, pride, accomplishment, a sense of belonging or a free company car. Businesses provide those as investments, and reap the Return in terms of employee loyalty and more diligent work. Good, evil, left, right, white, black, French, none of that matters to the bottom line, unless it matters to the bottom line.

You just don't get it. You, ergo, suck. You dream up reasons to hate SCO, and hate them. Have a great time, but don't be so arrogant as to suggest that any company with a brain is going to give your mindless and baseless ranting a moment's thought.

That's why SCO isn't listening.

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